Sara Diary
The Benefits of Sales Performance Management
Sales Performance Management (SPM) is the art of managing the sales processes within a company, which will improve its ability to sell. On a basic level, SPM improves operational efficiency and overall performance of the organization’s sales department by diverse digitalizing operations with integrated workflows in one central system. It contains real-time analytics, dashboards, and […]
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Importance of Buyer Personas on B2B Sales Conversion Rate
Importance of buyer personas on your conversion rate What are buyer personas? According to InsightWhale, ‘A buyer persona is a detailed portrait of your ideal customer based on your target audience and existing customer base’. In other words, buyer personas reveal the story of your customer so you can arrive at the right strategy to […]
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Challenges of B2B Sales During COVID 19
The Challenges Faced by B2B Sales Teams through Covid-19 As the Covid-19 pandemic continues to shock the global economy in unforeseen ways, B2B sales teams across organizations have been facing disruptions in their operations. From conservative purchase decisions to budget reductions, the challenges that B2B sales teams have been facing are diverse. In this article, […]
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Tactics to Identify Real Buyers
Why waste your valuable time on someone who walks in knowing they will not purchase your product? Invest in the real buyers instead. Most of the time, they will ‘act’ as the real buyer. It is your job to detect the discrepancy. You have to keep your eyes open and look for minute details that […]
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Role of Effective Qualification in Sales
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] Sales can be challenging. What makes it even trickier is the requisite of finding a prospect that qualifies as a potential business endeavor or, in other words, a qualified lead. In this blog post we explore what are the criteria prospects must satisfy to qualify as a lead. […]
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Demand generation and how you can do it effectively in these current times
Times are changing faster than light, and so is the market. Post Covid19, the market is facing considerable downtime, and it makes most businesses more conservative in their buying patterns. It is a survival call for so many corporates, making revenue generation their primary focus rather than spending. Companies usually focus on what is must […]
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3 Ways to use Power of Reciprocity in Sales
Before we get into the power of reciprocity- let us understand what really is reciprocity. So, what is reciprocity? It is a concept in psychology according to which people respond to a generous deed with a positive one in return. For instance, if someone offers you their seat on a bus, you offer to hold […]
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