In our previous blogs, we have seen how most salespeople spend the majority of their time in mundane administrative tasks that steal time away from actual selling. Yet, sales representatives cannot avoid these tasks as they are critical to getting the necessary information in order, setting up opportunities to pitch the product, and nurturing relationships with customers. Several organizations often find themselves in a catch 22 situation where they are constantly trying to do a balancing act between sales and administrative tasks.
However, there is a way around now. Recent trends in technology address these pain points effectively, and it’s about time organizations started leveraging them to boost sales performance.
In this article, we discuss three game changers that can help you ace your sales figures.
1. Automation
Sales automation refers to automating the monotonous, tedious and repetitive administrative tasks in the sales cycle. Automation can help organizations gain more conversions by eliminating the time wasted on unproductive tasks. It streamlines the entire process by minimizing the chances of human error. An automated CRM and sales process allows sales teams to provide personalized business offerings to customers, thereby nurturing clients, increasing sales and improving the bottom line.
2. Mobile Sales Enablement
The rise of mobile technologies and the global pandemic have made remote work the order of the day. The power of mobile technologies to make data easily accessible on the go can be highly beneficial for sales teams. With mobile sales enablement, sales teams can always have updated information even when they are travelling and have unstable internet connections. It makes the entire sales process organized, intuitive and compact. Sales representatives can always share valuable information with clients whenever necessary, and the scope of error is far less with mobile tools. Mobile-enabled sales tools also provide deep insights that are useful for coaching team members.
3. Artificial Intelligence
AI tools such as SARA AI can automate the entire sales process and channelize focus towards revenue-driven activities. SARA AI can help organizations increase their leads and close rate, and boost overall sales performance. As a result, salespeople perform better as their involvement in activities that don’t contribute directly to revenue generation is minimized. AI tools can help prioritize selling, and improve customer relationships and customer lifetime value. They can also improve sales forecasts and help upselling and cross-selling.
Given the rapid pace at which technologies are emerging, it is critical for organizations to ride the wave and position themselves at the forefront of innovation.